INSIGHT YOKESEN
Notes on AI, business execution, and the technology actually used.
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DHL wants to be a key actor in the ecosystem as a new wave of eCommerce businesses begins to emerge.
Initially, DHL operated with a traditional system developed by their own internal team. However, with the emerging #eCommerce disruption and growing logistics network, DHL needs scalable, robust and adaptive #technology solutions in their digital transformation, fulfillment and warehousing processes.
With these clear goals, DHL needs to have:
1. Operational Scalability
DHL needed a platform that would allow them to manage their massive picking, packing and shipping operations from their network,
2. eCommerce integration
DHL's main customers are sellers on eCommerce marketplaces such as #Shopify and #Magento. Therefore, it is important for DHL to have an integrated system with important players in the existing digital commerce ecosystem.
DHL can significantly streamline their fulfillment operations in Singapore with an e-commerce consolidation platform. Separate flows for processing B2B orders and B2C orders were created to simplify DHL operations.
They were able to save a significant amount of integration costs due to the new technology system that integrates with a number of web store builders such as Shopify, Magento, WooCommerce, and several global eCommerce marketplaces.
How to know how to implement cloud warehouse and fulfillment which is connected to all marketplaces in Indonesia for regional expansion of your business.
Sep 30, 2021
Did you know that currently, more than 50% of Starbucks loyalty members are mostly at the Gold member level?
Starbucks coffee gold membership has become such a powerful status symbol that it doesn't seem cool not to whip it out at the Starbucks checkout and even more so among Asian 'Millennials', where almost 60% of the world's 'millennials' live.
And Starbucks cards are also available in digital form too. Starbucks creates digital payments for a cup of coffee without the hassle of coffee drinkers simply scanning the barcode of their Starbucks card from the mobile app to the device's POS system, and voila!! No more fumbling for cash from the wallet, typing something, no more even the hassle of removing their physical card from the wallet!
A tiered loyalty gamification system, where members must gradually progress to higher levels to achieve greater rewards and benefits, adds a fun element of gamification to their shopping process.
With the My Starbucks Reward application, this program uses a milestone system, where customers collect points for bigger and bigger rewards every time they make a purchase.
Another way to keep users interested is to show their progress towards the next level. When interacting with the app, they are told that they are, for example, 70% of the way to the next finish line to get the reward they want.
Also read other articles, how about it Nike's digital strategy uses the implementation of gamification and loyalty programsalong the consumer's user-journey.
Sep 30, 2021
Leads from your awareness campaign are abundant, but High Quality Leads (or HQL) are still minimal?
Maybe your leads or prospect management process has not been optimized to drive more quality leads, including choosing which channels bring quality leads to revenue for your type of business.
Did you know that the leads management process is one of the most important parts of the entire demand generation program in business? Collaboration between the Sales and Marketing teams is needed to determine the ideal buyer persona, determine what hot leads are like (leads who are ready to be converted into sales) to achieve an effective follow-up process.
Lead management or leads conversion services include things like:
1. Map all your campaigns into user journey stages
2. Provide product recommendations at each stage to optimize the lead generation process
3. Build an admin or customer care workflow SOP in handling each lead, and
4. Implement appropriate automation processes to support time, process and resource efficiency by using CRM dashboards.
5. Analyze reports to show how leads are followed up and converted into sales.
If you don't track and measure the performance of your campaign at every stage, there's almost no point in launching it at all. Too many businesses spend time and resources building amazingly good creative campaigns and content only to launch them on social media without being equipped to measure the performance of those campaigns.
Make sure you can test and measure the effectiveness of your digital marketing efforts so you understand what works, and more importantly, what doesn't, to get the best return on your time and investment.
Don't forget to visit other articles, for Calculating ROI From Technology Investments and Digital Transformation
Sep 30, 2021
What is the impact of combining gamification strategies with community activation through mobile-apps?
Gamified marketing (or what is called gamification marketing) is able to build interest in consumers through three main elements of gamification, namely: validation, finish line, and reward.
Sportswear brand Nike built an in-app game to support Nike users' daily sports activities and uses #NikeFuel to track and monitor every progress of sports activities. Based on the difficulty level the user selects, they are challenged to earn a certain amount of NikeFuel to advance to the next level. Each mission and level is played against the clock and using any device that collects NikeFuel, including the Nike + FuelBand.
Throughout the mission, app users will meet Nike brand ambassador athletes such as: Calvin Johnson, Allyson Felix, Alex Morgan, or Neymar Jr. who will provide advice and provide recommendations for innovative products to help users achieve their next mission.
After each mission, users can sync their Nike+ devices to see their progress. If they have not achieved their goals, they can replay the mission. Fun isn't it?
This fitness application is driven by the tendency of its users to share every stage of their exercise achievements for validation on their respective social media.
Users compete with each other and share their results every day. This creates a Nike brand community, and with many users integrating the app into their daily lives ultimately strengthening their brand engagement with Nike.
Validation techniques that are often used through social media sites are likes, retweets, getting followers and so on. These are all ways that allow users to respond positively to each other's content. Validation is one of the strongest drivers of long-term user-engagement quality because it can help brands build communities.
Also read implementation gamification marketing strategy carried out by adidas and lulu lemon to win the hearts of consumers in today's digital era.
Sep 30, 2021
Like it or not, business people need to understand changes in digital consumer behavior. And if this interaction is not smooth, then your customers will easily go elsewhere, based on existing data:
- 57% of users will abandon a mobile app that takes more than 3 seconds to load, from a study by Google
- 86% of users delete underperforming apps, according to a Kleiner Perkins study
- 28% will switch to a competitor if the app is slow (Kleiner Perkins)
Even if your business does not directly compete with technology giants like Google, Facebook or Uber, your business will be compared to them from a user experience perspective.
This means your business must be ready to serve or be available to customers 24/7—anytime, anywhere, and on any digital device.
Digital platforms give businesses the power to personalize and strengthen connections with customers through new offerings and services. For a business, the goal is not only to provide the best user experience, but also to collect #data that, when combined with the right analytics tools, can provide insights to improve the user experience in new and innovative ways.
Currently the world is entering the stage of industrial revolution 4.0, where digital technology and the internet are not just instruments that help humans carry out complicated or complex tasks, but technology also brings about revolutionary changes in the thinking and behavior patterns of consumers interacting, communicating and making transactions. Consumer culture and habits are also changing socially.
Visit other articles, to see Effective Omnichannel Marketing Strategy for Brands
Sep 30, 2021
How does measuring your overall business performance with balanced scorecards help you design strategies in business?
With the Balanced Scorecards (BSC) system, a business or company creates assessment score cards to see performance from 4 different business perspectives, namely:
- financial perspective
- consumer perspective
- perspective of internal processes in your business
- and learning and growth perspectives
all of which aims to harmonize all company activities.
How can companies do this in one integrated dashboard?
This type of performance management framework adds a non-financial perspective to how you measure #ROI and provides a more balanced view of how the business is running. By tracking non-financial measurements, you can evaluate your business relationships with employees, customers and suppliers correctly, effectively and efficiently -- and maintain a sustainable business.
What is the balanced scorecard system that has been implemented by many large companies in the world?
To find out more: Balanced Scorecards
Sep 30, 2021
Doing business in ecommerce or marketplace is one of the largest industries developing globally with very rapid growth throughout the world in recent years.
Many MSMEs (small and medium enterprises) grow into large-scale companies with the help of ecommerce enablers with omnichannel solutions such as marketplace integration, multiplatform integration, for data integration purposes. In fact, business owners these days want to share in the big business results of Digital Commerce but have little or no time for the routine and administrative management tasks of running an e-commerce business.
Routines such as product listing and pricing, digital shelving, writing product descriptions, managing feedback or ratings from customers, optimizing advertising in the marketplace, product distribution to area warehouses, logistics management, fulfillment and warehouse systems, and home delivery service delivery, therefore the role of marketplace integration by e-commerce enablers based on the use of technology is very important.
In line with the Industrial Revolution 4.0 which is marked by the emergence of big data, cloud computing, cloud storage, internet of things (IoT), automation, and many other technological innovations, the logistics development trend in the next few years will be towards the use of integrated and automated systems, especially for warehouse operations, fulfillment, cargo from shippers such as trucking and containers, and Hyperlocal for instant delivery options. Business people and businesses must take quick steps to adapt and survive the trend of digitizing their logistics systems.
Trends after the pandemic will refer to the stay-at-home economy or online shopping patterns. E-commerce enablers play an important role at this time where industry players must innovate as quickly as possible, innovate on value, to switch to digital so that logistics digitization can support rapid changes in the business landscape.
Also read other articles implementation of technology and cloud to support logistics system automation warehouse and fulfillment for your business.
Sep 30, 2021
All investments in implementing technology systems in your business will always have four big questions (which are generally your company's top four strategic priorities), namely:
1. What real-time data can you obtain and utilize from the use of technology, to optimize business processes and have a competitive advantage?
2. How can your business utilize technology and machine learning to ensure that your business operates as quickly and efficiently as possible?
3. How can you utilize data from various devices connected to technology, including wearable devices and other devices such as machines/electricity/vehicles connected to technology, to measure how technology impacts and influences individual and business performance?
4. How do you utilize technology and the analytical data it produces to support creating new products and advantages in your business industry?
In the end, with all this tech-innovation, how can consumers see the superiority of your business compared to your competitors?
Making all your digital services focus on deepening the consumer experience with your brand/business through the mobile platform connection that consumers have and also providing added value for consumers when using products or services from your business, is the main key in answering what the real objectives and ROI of your technology investment are.
Don't forget to visit other articles, to see Changes in Digital Consumer Behavior That Businesses Need to Understand
Sep 30, 2021
