Business & AI Articles - Page 9 | YOKESEN

Recently, the concept of games has become popular among companies as a digital marketing strategy to increase brand awareness. This trend is also known as gamification, namely the concept of applying game techniques and concepts to marketing strategies. There are three important elements to make successful gamification popular with users, namely points, badges, and leaderboards.

Marketing strategies through gamification are believed to be able to increase engagement by up to 150%, and this concept first appeared in 2010. So it is natural that at the end of 2014 it was recorded that more than 70% of large companies in the world launched at least one application that carries the concept of gamification.

The benefit of gamification itself is that it makes the sales funnel better. Then a good impression for many people who feel the gamification of a brand can raise brand awareness among the public. Automatically, if people already know your brand and have a good impression, you can be sure they will feel inclined to subscribe or buy the products you sell.

The development of the digital world makes human work easier, including in terms of doing business. For those of you who are pursuing online business, the marketplace can be the right place to develop your business. Regardless of whether the business is small, medium scale or wants to try to expand the business. Business that was previously only done through social media can now be done in the marketplace because it is considered quite safe and comfortable in transactions. The products sold in the marketplace are also more varied so that consumers can choose the best goods to meet their needs. 

In fact, there are many benefits that you can experience if you sell your products and brand on a marketplace platform. However, choosing the right marketplace for your business should not be done haphazardly. Therefore, here are 5 things you need to pay attention to before selling products on the marketplace.

1. Marketplace Traffic Quantity

The biggest benefit of using a marketplace to sell your product or brand is the customer database that the marketplace has. Therefore, the first thing to consider is knowing the traffic from the marketplace site that you will use. Does the marketplace have a large enough traffic quantity, is active in transactions, experiences growth over time, and so on. 

2. Fee Structure

When deciding to sell products through the marketplace, of course there are costs that you need to pay attention to. Therefore, start doing research on the required fee structure of the marketplace website you are interested in and determine whether it is just a sales commission charge, whether they have a listing fee, or have a completely different structure from the system in your business. Additionally, it is also necessary to consider potential additional costs including shipping costs, marketing costs, and other costs that may be incurred through the use of optional support

3. Preferred Marketplace Support 

Most marketplaces offer support to help you get the most out of their marketplace platform, either in the form of tools for marketing and sales or by providing access to dedicated account managers they designate. While this may or may not be a requirement for you, you should research further about what support is available on the marketplace platform and whether there are any additional costs involved in managing your business.

 4. Rules & Regulations

Apart from being a sales platform, the marketplace platform has much less flexibility and control when compared to selling via a website or webstore. It is worth considering whether there are any special rules that you must comply with, one of the most significant examples being the rules regarding product returns. 

5. Management of Multiple Channels at Once

If you already sell through a marketplace, using more sales channels is a given. Of course, you want to take advantage of all the ways that bring profit to your business and will probably do this by selling on several marketplaces, your own webstore and even in physical stores.

In the current millennial era, the majority of people make purchases online. According to the Ministry of Communication and Information (Kemenkominfo), online shopping activity increased by 400% during the pandemic. 

Therefore, there needs to be adjustments for offline business people to open their businesses or shops online. But building an online business is not easy, especially for brands that have just been created.

Things that often become obstacles in opening an online business for beginners are the difficulty of attracting customers on social media, unstructured stock management, and minimal or lacking expertise in marketing and technology.

To overcome this problem, Ecommerce Enabler is here to be a solution for developing online businesses. Ecommerce Enabler is a service provided to help businesses or brands online using digital business strategies. One example of the best ecommerce enabler with the most complete features is Gudangin.

This ecommerce enabler provides services ranging from store management, digital marketing, warehouses, right up to the goods being received by customers. So business owners no longer need to worry about managing their business needs. In this way, online business can develop and meet its targets. 

In the world of business, especially online business, of course everyone wants to get maximum profits. One way that can be done is by utilizing and maximizing Search Engine Optimization or SEO.

Search engine optimization or SEO is a systematic process that aims to increase traffic visits through search engines so that later a website can appear in the first place in search engines using certain keywords.

Imagine if your website appears at the top of the Google search engine, then visits to your website will automatically increase. This is due to the audience's habits which tend to be more trusting of information presented by websites that occupy the top position or first page on the search list.

So what are the benefits of using Search Engine Optimization (SEO) in the world of online business? The following are some explanations:

1. Increase Brand Awareness.
People tend to search for information about an item first before buying it. This is where Search Engine Optimization or SEO will provide benefits for your business.
For example, if you have a bag brand and have succeeded in optimizing the keyword "bags for women", then everyone who searches for that keyword will see your website in first place and indirectly consumers will know your brand.

2. Clearer Targets.
By utilizing SEO, you can get clearer targets because search engines will direct consumers to the destination they want.

3. Opportunities to Increase Sales.
If your website is on the first page of a search engine, more people will see your brand, this can open up opportunities to increase sales.

Do you know one of the digital viewing platforms, namely Netflix? Netflix subscriber data as of the second quarter of 2021 has 209 million subscribers worldwide, amazing right! So how is Netflix able to understand the needs of its users by providing recommendations for films they are interested in?

The answer is deep learning which is artificial intelligence that is able to imitate the working processes of the human brain. This technology works by processing raw data and creating patterns for decision making purposes. Deep learning is able to identify patterns and information without the need for supervision from unstructured or unlabeled data. 

Now let's see how Netflix understands the needs of its users. If you have ever subscribed to Netflix, maybe you can find interesting video recommendations. This deep learning technology will take advantage of your interests and habits in using Netflix when looking for videos that suit your needs. 

In this modern era, it feels like deep learning has become quite an important advanced technology. But not only for understanding user usage patterns, deep learning has other benefits, such as:
1.  Maximize the performance of unstructured data in applications or the web 
2.  Reduce technology budget for feature engineering 
3.  Minimize development operational budget
4.  Quality output display
5.  Appropriate data manipulation techniques