Business & AI Articles - Page 10 | YOKESEN

For a businessman, of course achieving maximum profit is the goal of opening a business, and the same applies to online businesses. With the advancement of increasingly sophisticated digital technology, utilizing the internet has become a powerful way to increase sales results. One of them is the use of SEO (search engine optimization) techniques to achieve maximum profits in online business.

Using SEO techniques in online business can help us reach a more specific and targeted market. This is very necessary because online business competition in Indonesia is currently quite tight. According to Septriana Tangkary, Director of Informatics Empowerment, Directorate General of Informatics Applications, Ministry of Communication and Information, growth in the value of electronic commerce (e-commerce) reached 78 percent, which means it is in the top 10 highest e-commerce growth in the world. Apart from that, internet users in Indonesia have now reached 82 million users and it is possible that this will continue to increase.

So what are the benefits of SEO in online business? The following are the benefits of SEO for online businesses that you need to know in order to achieve maximum profits:

1. Appear at the front of the search site. 

2. Visitors on target. 

3. Increase repeat orders. 

4. Increase brand awareness. 

5. SEO data to develop business. 

Survey results from We Are Social in 2021, as many as 88.1% of the Indonesian population made purchases online. This can be ensured that making purchases online is more effective without having to go to any effort and avoid physical contact.

Everyone who likes shopping online definitely wants their chats to be answered quickly by the store admin. But the problem is, not all admins can reply to chats from all their customers quickly and simultaneously on all platforms.

The large number of chats that the admin does not respond to can reduce the performance of the online shop. If the online shop's performance declines, many customers will not trust and doubt our online shop. Therefore, it is very necessary to maintain shop trust by improving performance via chat.

The strategy for maximizing online shop performance via chat, can be using chat integration services. Chat integration is a service used to reply to messages from customers efficiently and more practically, it can be done on just one platform. 

This chat integration will really help business owners to continue to reply or convey messages to customers quickly and accurately, so that online shop performance remains high quality and reliable. 

For business people who operate in the trade or retail sector, of course they need to manage stock of goods. In this condition, entrepreneurs need a warehouse to store their products. The more products to be sold, the greater the responsibility in managing the warehouse. 

The following are several solutions for solving warehouse management problems that you can do:

1. Create stock lists and information.
   The first thing you can do is create a list of stock information in the warehouse. By having this data, it will be easier for business owners to check inventory which can be used to provide stock information to buyers. Apart from that, using this stock list can help you record goods going in and out of the warehouse and be able to pay attention to when to restock or buy new goods.
2. Routinely calculate stock items.
   Regularly calculating the stock of goods in the warehouse is another important thing that must be considered, especially if the goods are products that are selling well. Carrying out regular checks will reduce the risk of discrepancies in the quantity of goods within a certain period.
3. Tidy up the warehouse regularly.
   The next thing you need to pay attention to is tidying up the warehouse regularly. This can make it easier for you to manage and make it easier to find goods in the warehouse. You can also group items to make it easier to find and check the stock of items in your warehouse.
4. Assigns a code to the product.
   Previously you could group items into categories that you prepared, after that you could assign a code to each product or to each category that you created. The aim of providing this code is to minimize the occurrence of goods being mixed up and to be able to examine goods that do not pass quality control. 

For an online businessman, of course he hopes that the online shop he manages is always flooded with orders and can provide the best service to customers. Moreover, reports from Facebook and Bain & Company show that more than 70 million people in Southeast Asia have shopped online during the Covid-19 pandemic. 

But have you ever imagined that one day online stores will be flooded with orders and lots of chats will come in from every marketplace? Where do you think online shop owners should reply to chats first and how much time should be spent so that all orders can be processed?

Another problem often experienced by online business people is that they often forget to update stock in each marketplace because they have to manage so many online stores. Especially if you have to open the marketplace one by one to change the stock of goods.

Imagine if the problems above had to be experienced every day by online business people, starting from replying to long chats because they piled up from each marketplace to stock of goods that had not been updated. This will certainly have an impact on store performance and poor customer service.

So how can marketplace integration applications help online business people? If discussed from its definition, integration means connecting. Meanwhile, the marketplace is a place where sellers market their products online. In short, through the marketplace integration application, business activities from all marketplaces will be connected and managed in one dashboard.

How are your resolutions for 2022?
Resolutions, or your decisions to achieve a goal, both in work and in life, sometimes require strong soft skills to achieve it. Especially resolutions related to competition in the world of work.

Today's young professionals tend to have a very strong competitive spirit, so that, without certain soft skills, they will not be able to compete with others.
One of the important soft skills that is most valuable and most sought after by recruiters today is time management and task management skills.

With the current development of technology and innovation, to improve any skill you no longer need to take part in training and coaching! But it can easily be done by using software management skills from various available mobile applications such as Lark, Jira Software, Asana, Trello and so on. That is why the role of software management skills is now very important in facing competition in life and in the world of work.
So which mobile apps have you used in your company currently?

Technology will ultimately have a positive impact on life if we can use it well, consistently (remember the 10,000 hour philosophy), then the results will have a big impact on improving the quality of work and quality of life. 

For business actors, one of the important things to pay attention to is the availability of stock in the warehouse. Stock of goods in the warehouse that is not managed properly will cause quite serious problems in sales. 

To minimize this, it is necessary to have stock management in the warehouse. Warehouse stock management, namely the strategy for managing stock inventories carried out by companies or business actors.

The importance of warehouse stock management to minimize errors in the quantity of goods has been carried out at PT. United Tractors Tbk Semarang branch.  Previously the company spent Rp. 2,112,320,822 for a year. By using warehouse stock management, expenses are reduced to Rp. 1,888,637,963.

If a company buys too much stock, it can increase expenditure costs and if the company lacks stock it can affect performance and lose potential buyers.