Business & AI Articles - Page 2 | YOKESEN

Strategy often stops as a document. It is discussed at meetings, written on slides, approved by the leader, then slowly drowned by daily work. The problem isn't always a bad strategy. Often the problem is that strategies don't turn into working systems.

Coach Yoke Endarto has long held the principle: strategy is not enough to write down. Strategy must be executed. In the era of AI, this principle becomes even stronger because AI can help speed up many parts of the work, as long as it is directed correctly.

From idea to philosophy, from philosophy to manifesto

For Coach Yoke, work doesn't just start with an interesting idea. Ideas must be tested, formed into a work philosophy, then turned into a manifesto: a way of working that is truly visible in actions, habits, systems and results.

This is why the implementation of AI YOKESEN does not start with tools. It starts from a way of thinking: what are the business goals, who is the owner, what are the measures of progress, what are the obstacles, and how does the system control execution.

AI as a strategy acceleration engine

AI can help speed up research, create drafts, summarize data, prepare reports, and supervise tasks. But AI won't automatically create a path strategy if there's no structure. Therefore, AI needs to be installed into workflows that have direction.

When strategy is translated into tasks, data, dashboards, approvals and reports, AI can become an execution force that accelerates company progress.

What the leader is looking for

Leaders don't just need big ideas. Leaders need clarity: what has been done, what hasn't, who is responsible, what numbers have changed, and what decisions need to be made. The right AI working system helps leaders see all this more quickly.

Therefore, YOKESEN does not sell AI as a digital decoration. YOKESEN helps strategy come down to real execution.

Next steps: if your company wants to map out which processes are most ready for AI assistance, start with the Enterprise AI Implementation Audit with YOKESEN.

AI Agent Orchestration is one of the most practical ways to account for major changes in the world of work. If previously one person used one AI tool to help him work, then the next stage is to make several AI assistants work coordinated like a team.

At YOKESEN, AI Agent Orchestration means organizing AI roles, tools, data, workflow, and human approval so that business work can be directed, executed, checked, reported, and improved.

Not one AI for all jobs

One AI can answer many things, but companies need structure. There is research work, copywriting, sales support, data checking, project monitoring, documentation, QA, and reporting. Each job has a different context, boundaries and output.

Therefore, a multi-agent approach makes more sense: each agent has functions, constraints, and reporting standards. There are those who help read the data, there are those who compile copy, there are those who check risks, there are those who oversee tasks, and there are those who make summaries for leaders.

Human approval remains important

Orchestration does not mean all the work is offloaded to the AI ​​without control. Quite the opposite: the system must know when AI can work, when to ask questions, when to wait for approval, and when to make reports.

For companies, this is important because AI touches data, decisions, customers, and reputation. AI may speed things up, but human control must remain visible.

The benefits the business seeks

With AI Agent Orchestration, companies can start reducing manual work, speeding up report generation, tidying up data, reducing repetitive follow-ups, and making progress easier to see. The benefit is not only time efficiency, but also quality control.

This is why YOKESEN positions AI Agent Orchestration as a distinctive method, not just a technological buzzword. This method helps businesses see AI as a working system, not just a feature.

Next steps: if your company wants to map out which processes are most ready for AI assistance, start with the Enterprise AI Implementation Audit with YOKESEN.

AI demos often look impressive. In a few seconds, AI can write captions, create presentation ideas, summarize documents, or answer long questions. But after the demo is finished, companies usually face the same problems again: work is still slow, data is not neat, reports are not consistent, and decisions are still waiting for manual follow-up.

YOKESEN takes a different position. For YOKESEN, the value of AI is not only visible during demos. The value of AI is only felt when it enters real business work.

AI implementation means getting into the workflow

Implementing AI for business execution means AI doesn't stop as an occasional application. AI must enter a workflow that has a goal, owner, data, input, output, approval, and measure of success.

For example: AI helps create a meeting summary, but the results must be included in the task. AI helps research, but the results must be reviewable. AI helps create reports, but the data must be verifiable. AI helps with follow-up, but there are still limits, ethics, and human control.

Why many AI implementations fail is felt

Many companies start from tools. They buy an app, create an experiment group, then hope productivity changes on its own. The problem is, tools do not automatically change the work system. If the process is not clear, the data is not ready, and the approval is not regulated, AI will only become an additional activity.

YOKESEN starts from business processes. The question is not "what tools are the most advanced?", but "what tasks hinder the business the most, and how can AI help without taking control away?".

Which must be visible to the leader

Owners and directors need visibility. They need to know what is being done, who the owner is, what the progress is, what the obstacles are, and what evidence there is. Therefore, the correct AI implementation must be connected to dashboards, reports, audit trails, and review rhythms.

This is how YOKESEN differs from AI approaches that only show off features. YOKESEN helps companies build AI work systems that can be used, controlled, and measured.

Next steps: if your company wants to map out which processes are most ready for AI assistance, start with the Enterprise AI Implementation Audit with YOKESEN.

A lot of people are talking about AI. Some talk because it's busy, others talk because AI content easily attracts attention. But within the enterprise, the more important question is not "what AI is going viral?", but rather "can this AI really make business work or not?".

It was at this point that Yoke Endarto, or Yoke Setiawan Endarto, took a different position. The focus is not on making AI look sophisticated on the surface. The focus is on incorporating AI into the way companies work: there are processes, there are people in charge, there is data, there is workflow, there is human approval, there are dashboards, there are reports, and there is proof of results.

AI is not enough to be a question and answer tool

Many companies have tried AI, but its use still stops at chat, content, ideas, or personal experiments. That's useful, but it doesn't automatically change business execution. Work can still be slow, follow-up remains manual, data remains scattered, reports remain late, and it remains difficult for owners to see actual progress.

YOKESEN takes AI to the next level: implementing AI for business execution. This means that AI does not stand alone as a technological toy, but is part of a work system that can be directed, monitored and improved.

What is built is a working system

In Coach Yoke Endarto's approach, AI must help with real work. For example, research, report preparation, follow-up, task management, SOP preparation, data analysis, dashboards, and coordination between roles. AI is created like a team that has its own function, not just one chatbot that answers everything.

This method is called AI Agent Orchestration: a way of organizing several AI assistants, tools, data, workflows, and human approval so that business work can run faster, neater, more measurable, and stay under control.

Why is this important for the company

Owners, directors and managers don't just need new technology. They need work done faster, execution costs that are more reasonable, data that is more trustworthy, and progress that can be seen without constant manual chasing. This is where AI implementation becomes part of the business strategy, not just an IT project.

YOKESEN helps companies start from auditing work processes: which processes are too manual, which data is not neat, which reports are slow, which jobs can be helped by AI, and what human control must still be maintained.

Next steps: if your company wants to map out which processes are most ready for AI assistance, start with the Enterprise AI Implementation Audit with YOKESEN.

A digital strategist not only has goals around profit, but is also aware of developments and ways to develop business. However, to refresh your memory a little, what is the difference between digital strategy and digital strategist?

Digital strategy is an activity that integrates digital assets and creates strategies to market company products. Meanwhile, a digital strategist is an expert who works to integrate these digital assets. and create strategies to campaign company products.

Well, when talking about digital strategy, one figure is already familiar, namely Yoke Setiawan Endarto, who has been a technology and digital strategy practitioner since 2002. With all his expertise in the field of technology, Yoke Setiawan Endarto is very enthusiastic about having a big impact on the digital world.

One of the things that Yoke Setiawan Endarto has achieved is successfully helping businesses to access new trade. With his As Coach certification, he also succeeded in increasing sales by up to 140% in 1 quarter and has 69 online stores in various marketplaces and consumer loyalty for repeat purchases of 25% in 3 quarters.

However, if you are still confused about what Yoke Setiawan Endarto has achieved by increasing sales through new markets, find out the following explanation:

1. 4.2% Click through rate.
   In the digital world or internet world, profits can be obtained if consumers make transactions, and transactions can be made if consumers have clicked on the product or service offered. So, Yoke has helped a company to get more click-throughs, reaching 4.2%, where the industry average only gets 2.58% click-throughs. 
   
   
2. 10x Increased range effectiveness.
   Apart from that, with the marketing strategy implemented by Yoke, it is proven that a company that has worked with him has experienced a wider consumer reach increase of up to 10x compared to before. 
   
   
3. 92% High quality leads per channel.
   Well, with many improvements in the two aspects above, the company is able to increase its sales prospects or opportunities per channel in just 30 days. . Which is true?

In today's sophisticated era, of course we are all required to be someone who quickly learns about technological changes. Why is that? Because as we know, technology and information is a field that is very close and needed by humanity. 

Talking about technology and digital strategy, we know someone who is very skilled and passionate about this field. He is Yoke Setiawan Endarto or usually called Coach Yoke. He is the founder of PT. Yokesen Teknologi Indonesia and has collaborated with many well-known brands to solve problems in the fields of technology and digital strategy. 

In the beginning, Yoke Setiawan Endarto wanted to get involved in the field of technology and digital strategy because he saw a big opportunity that technology is one of the fields that is currently developing rapidly and is needed by society. So many people need this knowledge to develop their business or company. This can be proven by the many brands or companies that have collaborated with Yoke Setiawan Endarto to increase predetermined profits or turnover.

Not only is he ambitious in pursuing knowledge, fortunately Yoke Setiawan Endarto is also very open to teaching various knowledge in the fields of technology and digital strategy. He also opened an academy class on digital marketing for individuals and to help MSMEs understand that knowledge in the field of technology and digital strategy is very important. One of the visions that we always remember from Yoke Setiawan Endarto is to focus on making a positive impact through digitalization. With this vision, we are increasingly convinced that the digital world is vast and can be utilized to find great opportunities.

Are you currently developing a business? Or are you just about to learn about digital strategy? It is often echoed and said by many people, however, what exactly is digital strategy? Why is digital strategy currently considered so important that someone who is considered an expert in this field is needed? One of them is Yoke Setiawan Endarto. But before getting to know him further, you can pay attention to the simple meaning of digital strategy.

Digital strategy itself is the application of digital technology into business to form capabilities and develop new businesses that are different from before. Simply put, digital strategy is tasked with integrating digital assets and creating a marketing strategy for a company. However, digital strategy is still one of the activities that falls under digital marketing and is a skill that is quite difficult.

For example, in a large-scale company, a digital strategist can act as a project leader. For example, digital activation takes the form of brand promotion activities with consumers through interactions and various activities which of course aim to increase brand awareness and consumer interest. So, because the role of a digital strategist is so important, as the owner of this capability you must understand all digital touch of points related to interactions with consumers and clients.

Is Yoke Setiawan Endarto, founder and CEO of PT. Yokesen Teknologi Indonesia, who has been a tech developer since 2002. He is known to master and always be at the forefront of technology development and digital strategy. He is also known as a technology and digital strategy practitioner who has successfully empowered various lines in the digital world, thereby enabling a company or individual to achieve their goals.

Several companies that have been founded and built by Yoke Setiawan Endarto include Yokesen.com, Gudangin from Yokesen, Pahlawan Gajahmada, Kagumi from Yokesen, Pahlawan Panutan Perempuan, and Resonansi from Yokesen. Apart from that, Yoke has also been verified as a Certified as Coach so he is also known as Coach Yoke and succeeded in increasing sales by up to 140% in 1 quarter with a total of 69 online stores in various marketplaces and was able to increase consumer retention by 25% over 3 quarters.

Yoke's expertise in technology and digital strategy is proof that income and income cannot only be obtained from face-to-face work. However, it can continue to develop by utilizing all digital technology which is increasingly developing rapidly.

Social media is a commonly used form of electronic word of mouth marketing. Marketing carried out via social media actually opens up many opportunities for a business. Apart from introducing and marketing a product, social media is also often used to increase brand awareness, sales, customer loyalty to a brand, facilitate communication with customers, and build long-term relationships with each customer.

In the digital world, the spread of information occurs quickly, which can be caused by a breakthrough called social influencer. An influencer is someone who can have an influence on society, such as a celebrity, blogger, YouTuber, or someone who has expertise in a certain field. This has also made influencers now one of the benchmarks for buyers to try the products offered by the company. However, what do influencers do for business marketing to become a new breakthrough for today's business success on social media?

1. Able to understand the marketing context.
Obviously before recruiting influencers to influence users on social media, companies must determine and choose what concept they want to produce. This is done so that influencers can later form a unified story according to the context which is implemented through the use of language and message content that is easily understood by users on social media.

Unlike websites and blogs, social media has limited space for creating posts. Therefore, it is necessary to choose words and compose a narrative that is simple but capable of containing the entire essence of what you want to convey to users on social media.

2. Have persuasive communication skills.
Next, an influencer is of course someone who has often met many people on social media. So that more or less already understand and know the habits of users on social media. Therefore, using influencers as a solution in business marketing is the right way, because influencers understand how to communicate, including how customers want to hear, respond and participate in transactions. For example, by including an invitation sentence for readers to want to interact, such as a few short questions or an invitation for readers to tag other people in the post.

3. Open opportunities to collaborate with customers.
At this point, the existence of influencers can create the potential to collaborate with users on social media. This is because social media users will be more easily interested and willing to express their ideas if they have people they trust, in this case influencers serve as a bridge between companies and social media users.

4. Maintain customer loyalty.
Using influencers as a business marketing strategy can increase the chances of customers on social media becoming more loyal. This means that influencers are able to maintain good relations between producers and consumers, in other words customers are willing to repurchase the company's products. However, the target of retaining customers is a challenge for influencers, therefore influencers need to carry out other strategies on social media to make it more interactive, such as holding giveaways or short quizzes.