INSIGHT YOKESEN
Notes on AI, business execution, and the technology actually used.
Category
When building a #mobileapps service design, don't just focus on popular features, but focus on how to make users happy using all the services in our apps.
What consumers are looking for is information. All information, quickly and easily. And this time we discuss the need for travel which is getting easier day by day, with the feature of choosing prices for various means of transportation and accommodation that suit the preferences of each consumer's needs.
From initially only providing plane ticket booking services, now this business called Traveloka already has more than 10 products, ranging from travel to life style products which are categorized into three: transportation, accommodation and life style.
Starting from a problem he faced himself, namely when Ferry Unardi had difficulty getting plane tickets easily and efficiently, an idea arose to fix this problem. Traveloka visitors now reach tens of millions of visits every month, and more than 40 million people have had their lives made easier by this application, in terms of choosing travel accommodation.
Don't forget to visit www.yokesen.com to find out how technology can make it easier for you to run your business and life.
Sep 29, 2021
Is it true that digitalization of business processes (or what is often called digital business transformation) means a very large initial investment, expensive hardware costs, high application licensing costs, and even high costs for #techexperts who need to be recruited?
Currently, the implementation of shared services #SaaS (Software As A Service) is very popular as a solution in business. SaaS shifts administrative and back office work to services that are automated by SaaS, so that your business can still focus on your main core business.
With SaaS, Businesses do not need to make a large initial investment in technology. Not only does it increase the company's operational efficiency, using SaaS services also has an impact on improving the quality of your business products and services as well.
This happens because digitalization is being managed and carried out by experts in the field (#technology) in SaaS.
With technology, data analysis will make it easier for businesses in the decision-making process, which ultimately increases company revenue, cost efficiency, reduces human error, high productivity and more professional service. How shared services SaaS can optimize your business KPIs, please visit digital strategy articles others for information.
Sep 29, 2021
How does Nike reach more than 200 million fans every day in interactive dialogue without having to rely on mega-events like the World Cup?
Nike realizes that their biggest market consists of young people aged between 15 and 25 years, who spend 20% more on #Nike brand sports needs than other age groups. Generation Y customers who are digitally savvy don't pay attention to big media and monologues like TV. They look for brands that offer constant innovation, not just the same old offerings over and over again. Nike realized that it needed a new approach to reach this digital audience.
#Nike's new approach – leveraging #data for #consumerinsights, and creating a diverse, social and engagement-oriented #Digitalstrategy, using a combination of #technology innovation, #dataanalytics and social media engagement to reach this digitally savvy audience, since 2010.
Nike doesn't fight for exposure or attention, and is fully aware that #digitalmarketing is about building conversations, not monologues. Nike decreased its spending on TV and print advertising by 40% between 2010 and 2012 – but continued to increase its marketing budget annually to $2.4 billion starting in 2012.
By moving from the community through Nike #FuelBand, this community creates an incredible volume of data, which Nike uses to track behavior, create an online space for Nike fans, and build meaningful relationships between the brand and its customers.
Nike reaches more than 200 million fans every day in interactive dialogue.
Visit www.yokesen.com for more insights on how technology helps brands innovate.
Sep 29, 2021
Did you know that 75% of buyers consider the return process to be the most painful part of online shopping?
That's why good customer experience management is expected to go far beyond what consumers see in your digital and offline storefronts throughout the customer journey cycle. But, the return process doesn't have to be a point of frustration for your customers. With the right processes and technology, it can actually become a point of customer retention.
How?
1. Provide a fast, easy and online digital platform!
An online self-service goods returns page is a must-have on every digital commerce website. And the returns process page should make it easy for customers to see how much will be refunded for each item they return and allow them to provide feedback about the reason for the return. This allows you to collect data for your team about the reasons for returns (size issues, does not match the description, etc.)
On the other hand, your consumers will feel heard in submitting any complaints. Feedback regarding returned goods can help you improve the quality of service and prevent unnecessary returns from occurring in the future.
2. Digital solutions such as consolidated e-commerce dashboards such as CED (Consolidated Ecommerce Dashboard), will make it very easy for you to track every point of consumer interaction with your business. And every obstacle and problem that results in the return of this item will be easy to track and repair.
Read more about how technology can help businesses create customer retention management systems which is important and necessary.
Sep 29, 2021
What really makes buyers want to keep buying on eBay and keep buying?
For buyers, the genius thing about the eBay platform is that when you buy something there, you don't just buy something or shop online (as is the case on other e-commerce platforms). On eBay, buyers feel that they just got some items because they bid the best price. Buyers feel like they have WON!
After several adrenaline-fueled bidding battles, buyers may end up paying 10% more than they should, but they feel like they have achieved victory over dozens of other people who were also bidding against them! And the value of that happiness far exceeds the extra money they end up paying for the item. eBay was one of the earliest e-commerce companies to build gamification into its core DNA.
Also read How brands apply gamification to increase sales and consumer participation?
Sep 29, 2021
Tighter competition, increasing product choices among branded products, be it electronics, fashion, home furnishings or foodstuffs, efficient e-commerce logistics management is the only way to continue to meet market demand and be sustainable profitably.
The key is to optimize the process by making it possible to supply stock to multiple warehouses rather than just keeping it in one warehouse to fulfill all online orders from any city. This strategy can occur only when various separate systems are integrated into one.
The role of ecommerce enablers is in marketplace integration, multiplatform integration, payment gateway integration with the ultimate goal of data integration into one dashboard that makes it easier for businesses to make decisions. Winning customers in a tight competitive environment will require any business to compete to win the hearts of consumers by processing deliveries as quickly as possible.
Data shows that 96% of consumers are willing to pay more for faster delivery or identical same day delivery
How can businesses (and consumers) avoid having to pay high prices for fast delivery?
With marketplace integration utilizing hyperlocal cloud warehouse logistics solutions for businesses and customers, 48% of online shoppers consider guaranteed delivery times as an added value factor when they check out. The cloud warehouse concept based on the sharing economy allows businesses to scale to any size, allowing businesses to be integrated into several systems at once with relatively very low operational costs.
After marketplace integration, businesses can start to think about integrating payment gateways, CRM and utilizing the best delivery route optimization technology for consistent on-time delivery. Optimizing warehouse management and logistics fulfillment will give any business a competitive advantage in any market to benefit from faster delivery.
Also read how Cloud Warehouse is a Fulfillment Solution and the best customer-centric warehouse.
Sep 29, 2021