
Like it or not, today's modern consumer relies on #digital interactions. And if these interactions aren't seamless, then your customers will easily go elsewhere. From existing data:
- 57% of users will abandon #mobileapps that take more than 3 seconds to load, according to a study by Google
- 86% of users delete underperforming apps, according to a Kleiner Perkins study
- 28% will switch to a competitor if the app is slow (Kleiner Perkins)
Even if your business does not directly compete with #tech giants like Google, Facebook or Uber, it will be compared to them from a user experience perspective. This means your business must be ready to serve or be available to customers 24/7 - anytime, anywhere, and on any digital device.
That is the reason why businesses need to go digital, because digital platforms can give businesses the power to personalize and strengthen connections with customers through various new offers and services.
For a business, the goal is not only to provide the best user experience, but also to collect #data that, when combined with the right #analytics tools, can provide #insights to improve the user experience in new and innovative ways.
Don't forget to visit other articles to see how businesses grow faster with the help of #technology, #softwaresolution and #dataanalytics.


