5 Things You Need to Pay Attention to Before Selling… | YOKESEN

5 Things You Need to Pay Attention to Before Selling Products on the Marketplace
sebelum menjual produk di marketplace

The development of the digital world makes human work easier, including in terms of doing business. For those of you who are pursuing online business, the marketplace can be the right place to develop your business. Regardless of whether the business is small, medium scale or wants to try to expand the business. Business that was previously only done through social media can now be done in the marketplace because it is considered quite safe and comfortable in transactions. The products sold in the marketplace are also more varied so that consumers can choose the best goods to meet their needs. 

In fact, there are many benefits that you can experience if you sell your products and brand on a marketplace platform. However, choosing the right marketplace for your business should not be done haphazardly. Therefore, here are 5 things you need to pay attention to before selling products on the marketplace.

1. Marketplace Traffic Quantity

The biggest benefit of using a marketplace to sell your product or brand is the customer database that the marketplace has. Therefore, the first thing to consider is knowing the traffic from the marketplace site that you will use. Does the marketplace have a large enough traffic quantity, is active in transactions, experiences growth over time, and so on. 

2. Fee Structure

When deciding to sell products through the marketplace, of course there are costs that you need to pay attention to. Therefore, start doing research on the required fee structure of the marketplace website you are interested in and determine whether it is just a sales commission charge, whether they have a listing fee, or have a completely different structure from the system in your business. Additionally, it is also necessary to consider potential additional costs including shipping costs, marketing costs, and other costs that may be incurred through the use of optional support

3. Preferred Marketplace Support 

Most marketplaces offer support to help you get the most out of their marketplace platform, either in the form of tools for marketing and sales or by providing access to dedicated account managers they designate. While this may or may not be a requirement for you, you should research further about what support is available on the marketplace platform and whether there are any additional costs involved in managing your business.

 4. Rules & Regulations

Apart from being a sales platform, the marketplace platform has much less flexibility and control when compared to selling via a website or webstore. It is worth considering whether there are any special rules that you must comply with, one of the most significant examples being the rules regarding product returns. 

5. Management of Multiple Channels at Once

If you already sell through a marketplace, using more sales channels is a given. Of course, you want to take advantage of all the ways that bring profit to your business and will probably do this by selling on several marketplaces, your own webstore and even in physical stores.

So are you ready to sell products on the marketplace? 
Also read other articles regarding marketplace integration omnichannel solution and multiplatform for easy data integration. 


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