Business & AI Articles - Page 6 | YOKESEN

Technological developments mean that social media is also increasingly developing. It cannot be denied that many brands are switching to promoting their business from conventional media to digital media. However, in this digital era, many social media have become tools for developing your business. Instagram and TikTok are examples of social media that are most popular for seeking profits in business. Often business owners are confused about which social media to advertise their products or services on. Because making advertisements will cost more if they are not in accordance with a clear target market.

Comparing in terms of features, Instagram is superior to TikTok, because Instagram has various features such as, feeds, instastory, reels, IGTV, and live. Meanwhile, Tiktok can only upload videos and go live. In terms of users, artists and influencers use Instagram more often than Tiktok. Data provided by wearesocial.com as of February 2022, Instagram is the second most used social media by Indonesian people with 84.8% of the population. Meanwhile, Tiktok is in the fourth most used social media position with 63.1% of the population.

In terms of reach, Tiktok's advertising reach reaches 47.6% of the population aged 18 years and over, still superior to Instagram which is only 45.8% of the population aged 13 years and over. This means that if your business wants to advertise something and wants to get potential leads, then advertise using TikTok rather than Instagram. In terms of people who spend time using social media, the percentage of people spending time using Tiktok is 23.1 hours/month, while the percentage of people spending time using Instagram is 16.0 hours/month. Tiktok and Instagram both have their respective advantages and disadvantages. It depends on which one can meet your business needs. Look for a platform that suits your business segmentation and target market needs. The following is a comparison table between Instagram vs Tiktok according to wearesocial.com as of February 2022:

Currently marketing via social media is really needed by companies because customers have used social media platforms both for socializing, looking for information and shopping. As millennials nowadays, social media is certainly not something new. So, what is social media and what is its role in the world of marketing? 

Social media is a digital platform that facilitates its users to facilitate interactive or two-way social interaction. Social media based on internet technology can change the pattern of information dissemination from previously one-way to two-way. Marketing via social media is currently very much needed by companies because customers have used social media platforms for socializing, searching for information and shopping. 

Social media is an effective way to market products and services widely which can increase sales and advance business. It is not surprising that more and more companies are now implementing social media marketing in their business. So what are the benefits of social media in the world of marketing? Here are some of the roles of social media in the world of marketing that we need to know:

1. Increase Customer Loyalty.
As a businessman who targets millennial customers, you must know that through social media marketing you are trying to get them attached to a brand. Through social media, it is easier for customers to communicate directly with brands so they can find information about products. That way, customers will feel satisfied and their questions can be answered well.

2. Increase Brand Awareness.
By implementing a social media strategy, your business will gain brand recognition because through social media the business will be easily recognized by the general public and even increase brand awareness. Create interesting content so that the audience is interested and allows this content to be shared with other people. Apart from that, you can also try to build good interactions with them on social media which will boost the company's reputation.

3. Cost Effective.
Currently social media is part of the most effective and efficient marketing strategy. You simply register and create a free profile for all social media platforms and any paid promotions at a relatively low cost compared to other types of marketing promotions. 

To try marketing via social media, you can use low-cost advertising first. Over time, if you see a good effect from this marketing, you can increase the marketing budget.

4. As Market Analysis.
Another advantage of using social media marketing is gaining broader customer insight. You can find out about what they love, what they hope for, and what they don't like and even know their habits. Through social media, companies can conduct research to find out whether customers are satisfied with existing services or not and find out trends that are currently popular in the market.

So have you started implementing social media in all your business marketing? 

Building an online business and being successful is the dream of many people. Especially in the current pandemic era, many people are starting businesses to increase their income. But one of the things that business owners don't realize is selling products without doing any research first.

One of the important research to do in building a business is about Buyer Persona. Buyer Persona is one strategy for identifying consumers who want to buy. Basically, a buyer will be interested and buy a product because it suits their wishes and the solution they need.

Here are some of the benefits of buyer personas for creating a successful business:1. Can Target Customers.Buyer personas are useful for reaching and targeting customers according to their wants and needs. So that brand owners can more easily sell their products to customers.2. Product Development.The results of analysis from buyer personas can also be used to develop a product. As time goes by,  customers have wants and needs that can become a solution. So that brand owners can further develop their products so that they are more needed by customers.3. Reaching Advertising Targets Easier.Currently, almost all brand owners market their products online. Having a buyer persona will make it easier to place specific online advertisements starting from age, location, gender and appropriate topics. Targeted advertising has been proven to be able to increase sales figures in a business.

It cannot be denied that things that are often overlooked in business will actually become things that have more impact. With the explanation of buyer persona above, have you started applying it to your own business?

You will often hear the slogans "Indomie Seleraku" from Indomie and "Just Do It" from Nike. Did you know these two slogans can stick in our minds because they were successful in carrying out marketing campaigns. That means their brand value has been conveyed to consumers. Marketing campaigns are important to achieve business goals. Does your business want to be like the two brands above? So first know what a marketing campaign is and how a marketing campaign can influence a brand.

A marketing campaign is an organized and planned strategy to promote something to achieve certain goals. A marketing campaign to communicate a brand value needs to be carried out, because with a marketing campaign strategy you will be able to increase sales of a brand by demonstrating it at an event, advertising, or creating content on social media.

Here are some of the benefits of a marketing campaign strategy: 

1. The brand is increasingly popular.
Marketing campaigns can increase brand awareness and make your business better known to many people. Moreover, your business carries out a unique campaign that no one else has thought of before. For example, have you ever seen a billboard with a picture of Arief Muhammad that says "READY TO BE NUMBER 1". People thought that Arief would run for governor or another government, but it turned out he was promoting a men's fashion brand that he acquired ownership of. This will make the campaign viral on social media.

2. Get leads.
If your business is more widely known by the public, the next step is that people will be interested in your product and they have great potential to become regular customers, usually this is called leads. Getting leads will have a positive impact on your business. The activity carried out by a business is definitely aimed at bringing in leads

3. Increase sales.
If your business gets a lot of leads, more consumers will be interested in your product. This means that from the beginning the leads were converted to sales. This will have an impact on increasing sales. So, marketing campaigns can help your business to achieve its goals.

So are you starting to be interested in communicating the brand value of your business through a marketing campaign strategy?

Have you ever thought that implementing a digital marketing strategy without a goal is a very fatal mistake. Because apart from not knowing what you are pursuing, it is also important for you to determine the target for every action you make, and this target is then called KPI. 

Key Performance Indicator (KPI) is a tool to measure how successful a strategy is being implemented, while KPI in the scope of digital marketing is a measuring tool used to measure the success of a marketing strategy, both during the implementation of a campaign and later when making decisions about the next strategy. Many people think that the KPI system is not important, even though this system is very important because this system is a benchmark in determining the progress of a company.

So that your marketing strategy runs more optimally and with more direction, you can use the SMART concept to determine the KPIs in the strategy that will be used. It is so important to implement the SMART concept in Key Performance Indicators (KPI), because it will help facilitate growth & development for the business. SMART is an abbreviation for Specific, Measurable, Attainable, Relevant, and Time-Based. These five are parameters that can help you decide whether the KPI you created is appropriate or not.

1. Specific: There is only 1 goal that is clear and can be described in a KPI, the aim is to avoid bias and influence the final results that are not optimal.

2. Measurable: The KPI you determine must be measurable, because creating KPIs that are not measurable can potentially reduce the effectiveness of the strategy.

3. Attainable: The KPI created must be realistic and achievable. You need data that can be utilized not only from internal sources, but can also come from research into an industry and also from your competitors.

4. Relevant: Consider the relevance of the KPI to the strategy being implemented. Because  relevant KPIs can help you determine the right strategy. 

5. Time-Based: The KPI you use must have a clear and measurable time range. The goal is for you to know how before and after compare, whether the strategy is suitable to be applied again in the future.

By using the SMART concept, you can determine KPIs more clearly and measurably so that you can pursue business or company growth with more focus and direction. Are you ready to apply the SMART concept to Key Performance Indicators to launch your business strategy?

Currently, many people use the internet to search for websites or applications to get the products or services they need. However, in line with these activities, many people also complain about the unattractive appearance of the website or application.

An unattractive display available on the internet will make it easier for users to leave the page more quickly and lose transaction opportunities from customers. As technological developments progress, internet users want to get the best experience when browsing websites or applications.

UI (User Interface) is an effort to develop interactivity and appearance, UI focuses on the appearance and interaction on a website or application, such as page design, button location, and other visuals. Meanwhile, UX (User Experience) is an effort to improve user experience so that it is easy to use and user goals are achieved.  Therefore, the role of UI/UX is quite important for user comfort.

The better and more comfortable the UI/UX, the longer it will take users to browse the website or application, thereby getting positive reviews from users. Having these testimonials will help us to attract many customers and be able to compete with other competitors.

The role of website UI/UX for user comfort also applies to creating landing pages. A good UI/UX  design will also create a good first impression, so that customers are more interested and have the opportunity to make transactions.

How? Are you starting to be interested in interesting UI/UX design strategies?