Instagram vs Tiktok, which one has the potential to… | YOKESEN

Instagram vs Tiktok, Which Has the Potential to Benefit Your Business?
instagram vs tiktok berpotensi menguntungkan bisnis

Technological developments mean that social media is also increasingly developing. It cannot be denied that many brands are switching to promoting their business from conventional media to digital media. However, in this digital era, many social media have become tools for developing your business. Instagram and TikTok are examples of social media that are most popular for seeking profits in business. Often business owners are confused about which social media to advertise their products or services on. Because making advertisements will cost more if they are not in accordance with a clear target market.

Comparing in terms of features, Instagram is superior to TikTok, because Instagram has various features such as, feeds, instastory, reels, IGTV, and live. Meanwhile, Tiktok can only upload videos and go live. In terms of users, artists and influencers use Instagram more often than Tiktok. Data provided by wearesocial.com as of February 2022, Instagram is the second most used social media by Indonesian people with 84.8% of the population. Meanwhile, Tiktok is in the fourth most used social media position with 63.1% of the population.

In terms of reach, Tiktok's advertising reach reaches 47.6% of the population aged 18 years and over, still superior to Instagram which is only 45.8% of the population aged 13 years and over. This means that if your business wants to advertise something and wants to get potential leads, then advertise using TikTok rather than Instagram. In terms of people who spend time using social media, the percentage of people spending time using Tiktok is 23.1 hours/month, while the percentage of people spending time using Instagram is 16.0 hours/month. Tiktok and Instagram both have their respective advantages and disadvantages. It depends on which one can meet your business needs. Look for a platform that suits your business segmentation and target market needs. The following is a comparison table between Instagram vs Tiktok according to wearesocial.com as of February 2022:


Data

Instagram

TikTok

Number of users on the internet

84.8%

63.1%

Popularity

22.9%

9.1%

Usage time per month

16.0 Hours

23.1 Hours

Advertising achievement potential

99.15 Million

92.07 Million

Advertising range ages 13+

45.8%

47.6%

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