
Currently, many people use the internet to search for websites or applications to get the products or services they need. However, in line with these activities, many people also complain about the unattractive appearance of the website or application.
An unattractive display available on the internet will make it easier for users to leave the page more quickly and lose transaction opportunities from customers. As technological developments progress, internet users want to get the best experience when browsing websites or applications.
UI (User Interface) is an effort to develop interactivity and appearance, UI focuses on the appearance and interaction on a website or application, such as page design, button location, and other visuals. Meanwhile, UX (User Experience) is an effort to improve user experience so that it is easy to use and user goals are achieved. Therefore, the role of UI/UX is quite important for user comfort.
The better and more comfortable the UI/UX, the longer it will take users to browse the website or application, thereby getting positive reviews from users. Having these testimonials will help us to attract many customers and be able to compete with other competitors.
The role of website UI/UX for user comfort also applies to creating landing pages. A good UI/UX design will also create a good first impression, so that customers are more interested and have the opportunity to make transactions.
How? Are you starting to be interested in interesting UI/UX design strategies?


