Business & AI Articles - Page 3 | YOKESEN

It is a fact that deep learning is a sophisticated and very important technology in today's modern era. This technology has various benefits that can facilitate the performance of other technologies. Deep learning is an artificial intelligence that can imitate the working processes of the human brain. This technology is very effective for processing raw data and creating patterns for decision making purposes. Next, we will find out what the benefits of deep learning itself are. Here are some of the benefits of deep learning that are ready to help make your business easier:

1. Can process unstructured data well.
One of deep learning's superior capabilities is its ability to process unstructured data. In a business context this usually becomes very relevant when you find most business data is unstructured. For example, data in the form of image text and sound are usually most frequently used in business.

Therefore, using deep learning networks with structured data and appropriate labeling can help businesses optimally from marketing and sales to finance.

2. Can reduce operational costs.
Using deep learning methods can be expensive, but once trained, it can help your business reduce unnecessary expenses. In the world of manufacturing, consulting, or even retail. The cost of replacing product defects is very large, so it would be more economical to use deep learning to reduce defective or failed products.

3. Supports parallel and distributed algorithms.
Parallel and distributed algorithms exist in deep learning models on a large scale. For example, if you train a model on one  computer, it could take up to 10 days to run through all the data. Parallel algorithms can be distributed across multiple systems/computers to complete training in less than a day.

4. Advanced analysis.
Deep learning methods are applied to data science, so they can offer better and more effective processing models. Its ability to work without supervision drives continuous improvement in accuracy and throughput. It also provides data scientists with more reliable and concise analysis results.

In essence, this method can be used for various things. Starting from understanding client needs to designing maximum results. How interested are you in learning deep learning and other building blocks of AI?

How often do you see advertisements that successfully attract attention? For example, starting from the visuals of the product presented to seductive sentences made to attract readers, such as a product that promises to be able to disguise facial pores with just one use. As a reader who has a need for this, of course it is not uncommon for you to feel lulled or even tempted by the sentences in the advertisement, which makes you want to buy the product.

Well, if you have reached the point of buying the product, it means that the copywriter who wrote the seductive sentence has succeeded in persuading the reader. However, do you know what a copywriter means? A copywriter is a person who has the ability to produce creative thoughts in the form of persuasive writing which is intended to attract the attention of readers who are marketing targets. Simply put, advertising a product definitely requires ideas that are creative, unique, and don't bring down competitors. Therefore, here are 4 strategies that copywriters must use in order to create advertisements that are attractive & able to persuade readers:

1. Mastering the product
   What happens if a key person who advertises a product doesn't understand the product? Of course, you have to know and master the type of product you want to promote. Don't let it happen that when advertising food products, you end up conveying product and service information. You must fulfill this as a copywriter so that readers can receive information clearly while at the same time arousing curiosity in ad readers, which will then lead to the action of buying the product.
   
   
2. Know the target market
   As a copywriter, you must understand who the target consumers you will target are based on an agreement with the company. This is because knowing the target market will influence other marketing points. A simple way you can find out and understand your target market is to monitor the audience who have purchased the product or the audience who interacted on the product advertising page. You can also lure readers by displaying a teaser from the advertisement to arouse readers' curiosity to find out what will be offered.
   
   
3. Pay attention to the type of language used
   Apart from mastering the product and knowing the target market, as a copywriter you have to pay attention and adjust the type of language used. For example, when the advertisement is aimed at an audience of readers aged 40 years and over, you must use language that is clear in accordance with PUEBI and polite. However, if the advertisement is aimed at an audience of readers aged teenagers to 20 years old, then you can use language and advertising concepts that are more relaxed and flexible, as well as using trending concepts or language that are currently trending. 
   
   
4. Position yourself as a reading audience
   Being a copywriter is not only responsible for writing articles for advertised products, but also taking part by positioning yourself as an audience of readers. You must position yourself as one of the target markets with the aim of finding out whether you yourself like or feel interested in buying the product after seeing the advertisement. Apart from that, be open minded by positioning yourself as a reading audience to also assess how satisfied you would be if you were the target market with this advertisement.
   How? Have you implemented the 4 copywriting strategies above?

Have you ever seen the words "read more", "subscribe now", or other similar sentences when reading articles or advertisements on the internet? This is an example of the legendary Call To Action marketing technique which subtly invites you to take a specific action that has been planned by the ad creator.

CTA or call to action is one of the favorite digital marketing strategies that is almost always present in every digital promotion because it has been proven to be effective in increasing conversions. Call To Action can be in the form of text, images, buttons, words, or other forms such as links that direct visitors to a page to make a transaction. Generally, sentences used as Call To Action are verbs that create a good impression and motivate users to act, such as "Claim your voucher code", "Download FREE here", "Register now", and so on. 

Secara luas, CTA bukan hanya digunakan di website saja, melainkan juga di media sosial dan iklan. There are at least 3 types of CTAs that can be used according to your goals:

1. Interactive CTAs
Berupa pertanyaan interaktif yang mengajak audiens berkomunikasi. Tujuannya untuk mendapatkan feedback dari audiens, cocok untuk konten survey dan riset.

2. CTA Engagement
"Save, in case you need it", "Share if it's useful", "Like if you like" are some examples of CTAs to increase engagement from the audience.

3. CTA Conversion
This type of CTA is used specifically and specifically if the goal is to convert viewers into visitors and visitors into buyers. Contoh kata-kata yang sering digunakan adalah “Shop Now”, “Berlangganan dengan Harga Khusus”, dan lain sebagainya.

Sebagus apapun produk atau layanan Anda, jarang permintaan muncul dengan sendirinya. Berikan pelanggan sedikit dorongan untuk berpartisipasi dan bertindak dalam campaignmu. Gunakan Call To Action yang kuat untuk menggiring pelanggan dengan memanfaatkan sisi emosional mereka. Jadi bagaimana, mulai tertarik untuk menggunakan CTA di postingan Anda?

Setelah mengetahui pengertian dan tujuan dari SEO, untuk mengoptimalisasikan SEO tentu ada caranya. Salah satunya yaitu memahami terkait On Page dan Off Page SEO. Dengan mengimplementasi cara ini, akan membantu meningkatkan visibilitas website kamu. Hal yang tidak kalah penting juga bahwa On Page SEO dan Off Page SEO sebaiknya dijalankan keduanya. Karena apabila hanya satu, tentu hasilnya tidak akan maksimal di mesin pencarian.

Sebelum masuk ke poin-poinnya, perlu dipahami terlebih dahulu terkait pengertiannya. On Page SEO is an effort to optimize content on website pages (internal), while Off Page SEO is the opposite, namely optimizing outside website pages (external).

Here are several explanations regarding the differences between On Page SEO and Off Page SEO that website owners need to know, including:

1. Meta Description
Meta description is a summary of the content on a website for the benefit of users and search engines. Meta description sudah tidak asing lagi bagi SEO Specialist. Because it is very important for SEO success and can place your website on the first page of search engines.

2. URL Title
URL or Uniform Resource Locator is the address that directs you to the website. To create a good URL title, it is recommended to write down the keywords that visitors are looking for. With this, the URL title will be easy to read and will increase your website visits.

3. Image
The more complete and clear the content on a website page, the more it will attract readers' interest. Therefore, it is necessary to add images as visualization on the page.

4. Site Speed
Site speed really functions to increase the speed of opening a website. Visitors will pay attention to site speed every time they want to know the contents of a website. Visitors also really avoid taking a long time to load websites, which will also affect search engines.

5. Internal Links
Internal links aim to connect one content to other content on one website. In this way, search engines can better understand the website's site structure and provide relevant content to users.

For Off Page SEO, several things that must be considered are:

1. Back Links
Back links are links that reference or lead to other websites (external links). SEO experts agree that back links are very helpful for optimizing a website to rank high in search engines.

2. Google My Business
With Google My Business, business owners should register so that the existence of their business is known to Google. By including contact, address and customer reviews, our business will be displayed on the GMB listing when users search for keywords with specific locations in it.

So what about your business, have you optimized it with SEO techniques?

Social media is often used as a marketing channel, which aims to build brands through conversations on social media which provides a way to build brand awareness and brand recognition as well as increase brand recall and brand loyalty. This means that social media can be useful in building a brand so that it can be better known and remembered by the public just by looking at its characteristics, such as a logo, which then makes customers commit to using that brand.

On the other hand, social media has characteristics consisting of participating individuals, openness between content owners and audiences, communication between involved parties, communities, and relationships between involved parties. So, social media can be an opportunity for entrepreneurs, small business groups, medium companies, and large companies to build their brands and businesses.

In line with the statement above, social media in digital marketing also acts as a tool for promoting a brand to reach potential customers. Therefore, there are several reasons why social media is used as a forum for implementing digital marketing strategies, here are the explanations:

1. Can expand the market.
The internet is a platform that can be said to be limitless, where customers can utilize internet facilities to find what they are looking for. If a business owner or brand uses the internet to do business, transactions will also take place digitally. Thus, the market share achieved will be wider due to having potential customers who can come from various corners. Apart from that, the algorithm created can lead to certain groups and targets.

2. Increase profit potential.
Profit is basically everyone's goal in running a business. By maximizing the use of social as a digital marketing tool, you will be able to increase profit opportunities. So, this use will enable transactions carried out online to save on expenses, such as building operational costs, stall rental costs, electricity costs, and the like that exist in traditional transactions.  

3. As a means of competition.
It is not surprising that companies can streamline their marketing by hiring the services of a digital marketing agency so that they can obtain maximum profits. However, social media can be a solution for small businesses or MSMEs to be able to compete optimally with large companies, which of course takes advantage of their expertise in using social media. However, it is still accompanied by reliability and sufficient knowledge in its use and application.

4. Modern and professional.
Business carried out using social media will have an impact on the image of the business which seems modern and contemporary. This is because products marketed digitally will of course be better known to consumers because they appear on social media. Consumers will easily reach the products and services being marketed, without having to go to a shop, which of course will make a very positive contribution to marketers or producers. 

Utilization deep learning is currently often a hot topic, how Netflix and Youtube successfully increased their customer loyalty using this method. Deep Learning is a part of machine learning which functions to train computers about basic human instincts. In technology deep learning, there are several types of algorithms that can be used and you need to know, namely: 

1. Convolutional Neural Networks (CNN)

CNN or what is commonly known as ConvNets, is an algorithm that you can use. Consists of several layers and is often used for image processing and object detection. CNN was first developed in 1988 when it was still called LeNet and was used to recognize characters such as postal codes and numbers.

2. Recurrent Neural Network (RNN)

Algorithm type deep learning This results in connections that form regular cycles. This cycle then processes the output from LTSM to be used as input for the current phase. This can happen because RNN has internal memory. In general, RNN is used to caption images, analyze time series, process natural language, and recognize handwriting.

3. Long Short Term Memory Network (LSTM)

Represents a type recurrent neural networks (RNN) which can learn and memorize long-term pattern dependencies. This technology is able to remember all past information from certain periods. LSTM can also store information over time. They are useful for time series prediction purposes because they can remember previous inputs. LSTM has a chain-like structure where the four layers interact with each other in unique ways.

4. Self Organizing Maps (SOM)

SOM enables data visualization to reduce data dimensionality through self-operating artificial neural networks. The SOM algorithm is designed to help users understand high-dimensional information.

Without deep learning, a Artificial Intelligence will probably not work. The application of deep learning allows AI to develop and "learn" independently from experience. Interested in learning deep learning and other building blocks of AI?

Have you ever heard the terms distributor and stockist? Both are often found in distribution activities. Understand the differences to find out what distribution model is suitable and produces greater profits for you.

Distribution is the process of moving goods from producers to consumers or vice versa. Not only does it consist of moving goods, distribution also includes storing goods in the warehouse, calculating stock, supplying goods, and distributing goods out. 

A distributor is a person who distributes goods directly from manufacturers in large quantities to retailers, agents or suppliers to later be sold directly to end users or customers. Usually distributors also provide promotional materials, product information, technical support, credit and after-sales services to their customers. Distributors can sell products from several different manufacturers to meet needs in a particular area, but there are also distributors who have agreements to only distribute products from certain manufacturers.

The term stockist is also found in the distribution process. Stockists are people who provide goods for certain types of sales in the form of stock. They keep stock of goods with a  minimum quantity, then distribute them to consumers at a certain time, season or place. When there is a shortage of goods, stockists make the goods available. Usually stockists become official partners of a manufacturer and get special prices when purchasing goods with a certain amount of stock.

After reading the information above, it can be concluded that distributors and stockists both distribute goods, but the difference is that stockists store goods in stock first before distributing them to resellers or consumers. Distribution of goods by stockists depends on factors such as time, season, or certain places, while distributors do not depend on any factors in the distribution process. 

So are you now starting to be interested in becoming a distributor or stockist?

The large number of competitors in the business world is a challenge in itself for business owners, because various methods are used to achieve the targets they want to achieve. Therefore, business owners must be smart in choosing strategies to promote their products so that sales turnover continues to increase. One of the moderate strategies boom is done on social media, ie Live Streaming.

Live Streaming is video content that is broadcast live to promote a product and increase sales turnover. Currently Live Streaming is already available in several marketplaces. This makes it even easier for customers because their activities are done online or without having to go to the shop in person. This is also an opportunity for business people who promote their products online. 

This strategy is increasingly popular with business people because it can provide more detailed and interesting information regarding the products being offered. According to Livestream.com data, as many as 80% of people prefer to watch a live demonstration of a product without editing rather than having to read content that may not be correct. real.

Apart from providing detailed demos, the products offered at Live Streaming more discounts. So buyers prefer to shop via Live Streaming. Not only that, with Live Streaming our content can appear on other people's homepages so that it can improve brand awareness regarding the products offered.

So have you started to intend to try a live streaming strategy as a way to increase your sales turnover?

There are still many business people who do not understand the differences between each platform they will use for business. They only know the name of the platform and don't know what the function of the platform is. In the digital world, just using the help of the internet you can manage your online business easily. There are many platforms that can help and make it easier for you to manage your business. But is each platform suitable for your business? Have you been effective in choosing a platform?

There are many digital platforms that business people can use to help run their business, however, not all business platforms have the same uses, so you need to think carefully so that your business doesn't take the wrong step in choosing a platform. Here are some things you need to understand about various online platforms to start your online business: 

1. Marketplace, a platform that provides a place for transactions between sellers and buyers. Platforms that are included in the marketplace type are Tokopedia, Shopee, Lazada, Bukalapak.

2. E-Commerce, a platform that can provide a place to carry out all transactions from buying and selling to sending goods. Platforms that are included in the E-Commerce type are Blibli, Jd.id, and Bhinneka. 

3. Ad-listing, a platform that only provides a place for advertising without any transactions between buyers and sellers on this platform. Platforms that are included in the Ad-listing type are OLX, Facebook Marketplace.

4. Dropship, a platform for selling without having to have stock. Sellers only need to market and sell other people's goods. Examples of platforms that include Dropship are Aliexpress, Shopee Dropship, Tokopedia Dropship.

Make sure the platform you choose is suitable for the business you want to run. It is better to use one platform but the target is right than to use various platforms but the target is not right.