Business & AI Articles - Page 5 | YOKESEN

The development of computer-based information technology has brought about significant changes, such as the emergence of artificial intelligence. With artificial intelligence, computers can perform certain tasks such as those carried out by human chat robots or what is usually called AI chatbots. 

AI Chatbot is a form of artificial intelligence to serve conversations between other people created by computer experts. AI Chatbot resembles an automatic telephone answering machine. However, AI chatbot cannot answer voice conversations, only written ones. 

Broadly speaking, AI chatbots can perform tasks such as serving requests, greeting, and answering other people's questions via messaging applications, websites, mobile applications, or telephone. AI chatbots have also spread and made activities easier in various aspects, one of which is the economic aspect. 

Currently, AI chatbots are widely used in the economic sector, especially marketplaces, to carry out business services in marketplaces so that they are more optimal and can reach a wider reach. 

Here are some of the benefits of AI Chatbot in sales services in the marketplace that you might be able to apply:

1. AI chatbot as a Helpdesk conversational agent.AI chatbots can assist marketplace sales services for practical purposes, such as online assistance, personalized service, and information acquisition. Helpdesk itself is a program that handles all forms of questions, requests and complaints from users. So, when serving as a helpdesk, AI chatbot data must be equipped with knowledge of a product or service that is being implemented. 

2. AI chatbot helps speed up service with potential buyers.AI chatbot allows prospective buyers to get replies in a short time and without being long-winded. Prospective buyers can convey questions or complaints clearly, making it more practical. 

3. AI chatbot services can be provided 24 hours a day.By using AI chatbot technology, marketplace services can also be run 24 hours a day. This is because AI chatbots are different from humans so they can serve at any time. 

4. AI chatbot helps expand the reach of potential buyers.The existence of an AI chatbot also makes it easier to reach and deal with potential buyers. At this stage, the AI ​​chatbot acts as a response evaluator and decision maker whether to pass the problem to human staff and considers the most relevant human staff to serve potential buyers further. 

Until now, AI chatbots are increasingly being used because they provide convenience and can reduce progress in business services. How? Do you believe in the capabilities of AI chatbots or do you still want to use human power?

Online business people certainly hope that the stock of the goods they sell will run out quickly. There are many ways that business people use to sell their goods, one of which is giving discounts on goods on their website. But have you ever thought that when you give a discount, how come sales remain the same as before, or even decrease? 

Therefore it is necessary to try other digital marketing strategies, such as creating Landing Page. Landing page is a page site specifically designed for digital marketing campaign purposes. If a businessman wants to promote his goods or services on social media, the role of the Landing Page is important to attract consumers. 

Did you know that Landing Page and Homepage is that different? Landing Page was created specifically to promote goods and services, thereby encouraging consumers to make transactions or invite action. The contents of the Landing Page are Normal Landing Page used para Digital Marketer to improve a KPI to be achieved. Meanwhile Homepage is the main page on the website and contains all the choices of goods or services offered.  

Some of the benefits of a Landing Page so that your business grows rapidly, including:

1. Collecting Customer EmailsBy using a Landing Page, it is easier for companies to get leads from visitors. So that visitors provide information related to their personal data, including email. This can benefit the business to promote and analyze further strategies.

2. Delivering an EventLanding Pages can also be used to convey an event that will be held. As previously discussed, a Landing Page is a page to encourage action. The large number of visitors who are interested in the event being presented can also increase the conversion rate of the business being run. With this, the conversion rate on the Landing Page can lead to a deeper level of marketing.

3. Promoting Products It cannot be denied that the benefit of a landing page is as a means of promoting goods or services. Having a Landing Page will make it easier for business people to attract consumers to be interested in the promotions being offered.

So how do you get interested in using Landing Pages to promote your business?

Selling online via marketplace or social media has many advantages, one of which is that customers can provide reviews and comments about products so that they can be used as evaluation material for the company. Apart from that, the large number of reviews indirectly becomes a magnet to attract other customers because many have tried and proven the quality of our products. 

However, not all reviews are positive. Not infrequently the review or comments column actually becomes a forum for customers to criticize and express their complaints brand. It's not just about product quality, sometimes customers even express dissatisfaction with problems with service, delivery, packaging and other things that can affect their image. brand overall. As a seller, you must know what to do when you receive a negative review from a customer.Here are several strategies for dealing with negative reviews from customers that you can apply:

1. Listen and understand the customer's reasons

Before responding, you must understand the root of the problem first, namely by listening carefully to the customer's side of the story.

2. Say thank you and apologize

Providing reviews is a form of customer care brand. Appreciate them with thanks and apologies as a form of regret for their inconvenience.

3. Respond with positive and professional sentences

Whatever the customer says must be responded to with positive sentences even if the error is not yours brand. Don't get carried away by emotions or appear to be taking customers for granted.

4. Provide a solution or offer compensation

If the mistake is on the seller's side, offer compensation or replacement so that customers continue to get the best service. If compensation is not possible, make sure you provide solutions to customer problems.

5. Do not delete or hide negative reviews

Negative reviews are part of business. Therefore, it is best not to delete or hide it because it could be seen as silencing customers' voices. It's better to communicate and provide solutions until the customer changes the rating or deletes the review of their own accord.

In conclusion, there is no need to be afraid of getting negative reviews from customers, follow the tips above and make the customer's voice your strength. brand your business.

In business terms, Return On Investment (ROI) is one of the most important indicators of success. ROI in marketing is one of the most important financial indicators to reveal whether marketing activities have been successful or not. In short, when revenue can be linked to marketing activities, the marketing department can be confident that their work is paying off for the company.

One of the reasons every businessman must understand ROI is because it is the most accurate measure of business profits. By knowing ROI before making a business investment, all operational activities can be evaluated for the level of return on investment.In some cases, ROI is used to calculate how much an investment is worth. Like investors who want to know the potential ROI of an investment before providing any funds to a company. ROI is also used to describe the “opportunity cost” or return that investors provide for investing in a company.When your business puts their money into an investment or business venture, ROI can help understand how much profit or loss your investment is making. ROI itself is a simple ratio that divides the net profit (or loss) from an investment by its cost. Because it is expressed as a percentage, you can compare the effectiveness or profitability of different investment options. 

The following are influencing factors Return On Investment:

1. Turnovers from operating assets or the turnover rate of assets used for operational activities, namely the rotation speed operating assets in a certain period.

2. Profit Margin, is the amount of operating profit expressed in the form of a percentage and the amount of net sales. Profit Margin can measure a company's level of profit and is linked to its sales.

ROI as a form of profitability ratio analysis technique is very important in a company. Entrepreneurs can find out how efficient the company is in utilizing assets for operational activities and can provide information on the size of the company's profitability.However, knowing what ROI is and how to calculate it can help to analyze an investment that will be made. With proper analysis, company efficiency will be easier to improve. The profits obtained will be even more satisfying, the company will progress further.

Has it ever happened in your business that the goods recorded in the books are different from the goods in the warehouse in physical form? This happens because you do not carry out regular checks or controls. In running a business, it is necessary to record or record inventory of goods. The point is to ensure that all recorded data is accurate. 

Stock taking is an activity of counting goods or inventory in the warehouse, so that the recording is the same as in bookkeeping. This activity requires quite a long time. However, it has a big impact on the sustainability of your business. So, it is necessary to manage time so that the process becomes more efficient. If you do it regularly, you will feel the benefits stock taking So what is the importance of stock taking for retail businesses, here is the explanation:

1. Know the availability of goods 

When you do stock taking periodically, then you can know for sure how much goods are available in the warehouse. The process of getting goods in and out is also smooth because it is recorded regularly. This can minimize obstacles in the delivery process, because the process of searching for goods becomes easier. 

2. Reduces the risk of shortages of goods

Have you ever experienced delays in finding out about stock shortages? This might happen because you don't do it stock taking regularly. Stock taking can help businesses to reduce risks out of stock, because you know the movement of stock in the warehouse. 

3. Analyze the company's development

Stock taking provides data or records that can be viewed from year to year. This means that the goods traded each year are clear and accurate. This data will be a comparison for you whether your business sales are increasing or decreasing.

Have you done stock taking on your business? Or have you felt the benefits provided when your business is carried out regularly stock taking?

As a businessman, selling on the marketplace is an alternative that can be chosen so that products can reach many buyers. Moreover, with the number of marketplaces that are currently very popular, this could be the right step to increase sales. However, you need to know that selling on the marketplace does not guarantee an increase if you don't use the right strategy. 

So for that, you have to know how to keep sales in the marketplace continuing to increase? Let's do these 5 ways to increase sales in the marketplace:

1. Understand the Buyer

Back again with the main goal of selling, namely attracting buyers' interest. There are two types of buyers in the marketplace, namely buyers who care about price and those who don't care about price. If you want to know exactly who your consumers are, you can find out and understand consumer behavior through psychographics and consumer demographics.

2. How to Upload Products

The way sellers upload products will also influence buyers' interest in the product. Research states that 87% of 1000 respondents stated that product information is very important in determining whether they buy a product or not. For this reason, you need to pay attention when uploading products, from writing descriptions to using product photos. Write a complete description and provide the information needed by the buyer. It's best to avoid copying and pasting other people's product descriptions so that your product looks original and unique. 

3. Improve Store Performance 

Improving store performance can be done in various ways, from responding to buyers' chats more quickly to providing clear and complete answers. Your speed in responding to buyers' chats reflects your seriousness in selling products.

Buyers may assume that the product you are selling is not of good quality or does not match the description. Therefore increase your response time to buyers. Apart from that, answer prospective buyers' questions completely and clearly so that buyers are satisfied with the answers and minimize the number of questions that arise again.

4. Improve Communication Methods

Improve good and intensive communication methods with potential buyers by providing good responses. Using a chat template will be more efficient than having to manually type every question from a potential buyer, even though what they are asking is the same thing that has been asked before. Don't forget to always follow up with potential buyers who seem interested in your product so that maybe from there potential buyers will buy your product.

5.  Promotion

Carry out promotions by utilizing social media to increase your sales. Upload products to the marketplace and provide information about the products you sell. You can also educate social media users about how to use and the advantages of the product. To make it more interesting, the uploaded content doesn't have to be photos but can also be videos. Use hashtags to make it easier for potential buyers to find the products you sell. Apart from that, there is the most important thing, namely building a website. Complete the website and provide information related to the product you are selling, including advantages, benefits, how to use it and so on.

Have you implemented the above to increase sales in the marketplace?

The use of gadgets is increasing day by day. Because with the internet, almost all activities can be done via gadgets for more practical reasons. This is an added value for business owners to develop their business. Data Repoertal's research results show that the number of mobile device users in Indonesia reached 370.1 million and internet users reached 204.7 million people.

There are many opportunities that business owners can take to increase users, one of which is creating their own business mobile application.  Mobile applications are software embedded on cellphones or tablets and developed using computerized programs. Here are several reasons for creating a mobile application that can improve and support your business:

1. Improve Brand Awareness

Having a moblie application with an attractive UI/UX can increase brand awareness of your brand. Because customers will feel at home and get solutions easily if they access the mobile application created. Not only that, the ease of using the application can also make customers recommend it to friends or other relatives so that your brand indirectly gets free promotions from customers.

2. Easy to Reach Customers

Due to busy activities, some people sometimes don't like spending their time shopping outside the house. The ease of accessing anything on gadgets makes people prefer to search for products or services anytime and anywhere. So it is quite important to create a mobile application to be closer to customers.

3. Effective in Marketing

Mobile applications can provide clearer product or service details so that customers can feel satisfied. The notification feature on the mobile application can also attract customers more easily, because there are customers who always don't want to miss out on the latest goods or discounts and it is also easier for brands to convey the products or services they offer. Not only that, mobile applications can find out customer activities. This can make it easier for business owners to develop the right marketing strategy to customers.

4. Evaluation can be done both ways

In developing a business, there must be evaluations carried out every day. Apart from evaluations carried out by internal company parties, it would be good to also get evaluations from customers so that they can improve poor service through the suggestions and criticism feature. Mobile applications can also increase customer trust through responses regarding complaints submitted.

5. Reduce Customer Distraction

Customers often find it difficult and uncomfortable when they have to open brand sites via the web or browser. This is because there are many browser windows that have to be opened simultaneously with other activities, so customers often don't hang out on brand pages for long. The presence of mobile applications for your own business can increase customer focus in shopping and potentially make sales. 

It turns out that mobile applications can support business easily. How? Interested in creating your own mobile application to support your business?

Have you ever seen an Instagram account with a blue check mark? This means that the account has been verified and confirmed as a genuine account by Instagram. Usually blue tick accounts are owned by well-known brands, official agencies, artists, influencers and influential figures in society. The goal is so that users can distinguish between real and fake accounts, and that there are no fake accounts taking advantage. Verification badges from Instagram can also increase public trust so that account owners can get more support on social media.

So what are the benefits of an Instagram blue tick account for business? In the business and marketing fields, verified accounts have many benefits, including being able to link links to Instagram stories so that followers can easily access the goods or services being promoted by swiping up on Instastories.
Blue tick accounts are also more prominent and easy to find so they can increase brand awareness of your business. What is no less important, consumers will also have more confidence that the products offered by blue tick accounts are not fake so that sales will increase more easily.

After knowing the benefits of a blue tick on an Instagram account, here are the conditions for getting this special icon:
1. Accounts must be authentic and have complete data.
2. The account must be unique, only represent one business or enterprise, and not be a private account.
3. The account represents a brand or figure that is well known and much sought after by the public. 

Meeting the requirements to get the blue tick icon is not easy. You can start by completing your profile page, displaying unique and interesting posts, increasing the number of followers and interactions with other users so that your business account can be categorized as a popular account and much sought after by the public. That way, the chances of your account being verified by Instagram will be greater. So are you ready to give your business account a blue tick?