
A digital strategist not only has goals around profit, but is also aware of developments and ways to develop business. However, to refresh your memory a little, what is the difference between digital strategy and digital strategist?
Digital strategy is an activity that integrates digital assets and creates strategies to market company products. Meanwhile, a digital strategist is an expert who works to integrate these digital assets. and create strategies to campaign company products.
Well, when talking about digital strategy, one figure is already familiar, namely Yoke Setiawan Endarto, who has been a technology and digital strategy practitioner since 2002. With all his expertise in the field of technology, Yoke Setiawan Endarto is very enthusiastic about having a big impact on the digital world.
One of the things that Yoke Setiawan Endarto has achieved is successfully helping businesses to access new trade. With his As Coach certification, he also succeeded in increasing sales by up to 140% in 1 quarter and has 69 online stores in various marketplaces and consumer loyalty for repeat purchases of 25% in 3 quarters.
However, if you are still confused about what Yoke Setiawan Endarto has achieved by increasing sales through new markets, find out the following explanation:
- 4.2% Click through rate.
In the digital world or internet world, profits can be obtained if consumers make transactions, and transactions can be made if consumers have clicked on the product or service offered. So, Yoke has helped a company to get more click-throughs, reaching 4.2%, where the industry average only gets 2.58% click-throughs. - 10x Increased range effectiveness.
Apart from that, with the marketing strategy implemented by Yoke, it is proven that a company that has worked with him has experienced a wider consumer reach increase of up to 10x compared to before. - 92% High quality leads per channel.
Well, with many improvements in the two aspects above, the company is able to increase its sales prospects or opportunities per channel in just 30 days. . Which is true?

