Social media is a commonly used form of electronic word of mouth marketing. Marketing carried out via social media actually opens up many opportunities for a business. Apart from introducing and marketing a product, social media is also often used to increase brand awareness, sales, customer loyalty to a brand, facilitate communication with customers, and build long-term relationships with each customer.
In the digital world, the spread of information occurs quickly, which can be caused by a breakthrough called social influencer. An influencer is someone who can have an influence on society, such as a celebrity, blogger, YouTuber, or someone who has expertise in a certain field. This has also made influencers now one of the benchmarks for buyers to try the products offered by the company. However, what do influencers do for business marketing to become a new breakthrough for today's business success on social media?
1. Able to understand the marketing context.
Obviously before recruiting influencers to influence users on social media, companies must determine and choose what concept they want to produce. This is done so that influencers can later form a unified story according to the context which is implemented through the use of language and message content that is easily understood by users on social media.
Unlike websites and blogs, social media has limited space for creating posts. Therefore, it is necessary to choose words and compose a narrative that is simple but capable of containing the entire essence of what you want to convey to users on social media.
2. Have persuasive communication skills.
Next, an influencer is of course someone who has often met many people on social media. So that more or less already understand and know the habits of users on social media. Therefore, using influencers as a solution in business marketing is the right way, because influencers understand how to communicate, including how customers want to hear, respond and participate in transactions. For example, by including an invitation sentence for readers to want to interact, such as a few short questions or an invitation for readers to tag other people in the post.
3. Open opportunities to collaborate with customers.
At this point, the existence of influencers can create the potential to collaborate with users on social media. This is because social media users will be more easily interested and willing to express their ideas if they have people they trust, in this case influencers serve as a bridge between companies and social media users.
4. Maintain customer loyalty.
Using influencers as a business marketing strategy can increase the chances of customers on social media becoming more loyal. This means that influencers are able to maintain good relations between producers and consumers, in other words customers are willing to repurchase the company's products. However, the target of retaining customers is a challenge for influencers, therefore influencers need to carry out other strategies on social media to make it more interactive, such as holding giveaways or short quizzes.
