
Selling online via marketplace or social media has many advantages, one of which is that customers can provide reviews and comments about products so that they can be used as evaluation material for the company. Apart from that, the large number of reviews indirectly becomes a magnet to attract other customers because many have tried and proven the quality of our products.
However, not all reviews are positive. Not infrequently the review or comments column actually becomes a forum for customers to criticize and express their complaints brand. It's not just about product quality, sometimes customers even express dissatisfaction with problems with service, delivery, packaging and other things that can affect their image. brand overall. As a seller, you must know what to do when you receive a negative review from a customer.Here are several strategies for dealing with negative reviews from customers that you can apply:
Listen and understand the customer's reasons
Before responding, you must understand the root of the problem first, namely by listening carefully to the customer's side of the story.
Say thank you and apologize
Providing reviews is a form of customer care brand. Appreciate them with thanks and apologies as a form of regret for their inconvenience.
Respond with positive and professional sentences
Whatever the customer says must be responded to with positive sentences even if the error is not yours brand. Don't get carried away by emotions or appear to be taking customers for granted.
Provide a solution or offer compensation
If the mistake is on the seller's side, offer compensation or replacement so that customers continue to get the best service. If compensation is not possible, make sure you provide solutions to customer problems.
Do not delete or hide negative reviews
Negative reviews are part of business. Therefore, it is best not to delete or hide it because it could be seen as silencing customers' voices. It's better to communicate and provide solutions until the customer changes the rating or deletes the review of their own accord.
In conclusion, there is no need to be afraid of getting negative reviews from customers, follow the tips above and make the customer's voice your strength. brand your business.


