Danone Aqua's Digital Branding Strategy to Capture… | YOKESEN

Danone Aqua's Digital Branding Strategy to Capture the Market Through CSR
strategi digital branding danone aqua

Humans owe much to nature. And this influences Danone's digital branding strategy (including Danone Aqua) in the form of a commitment to preserving nature through various long-term initiatives and innovative partnerships. 

This brand's priority is to provide consumers with natural mineral water products that hydrate and refresh consumers' lives, but with minimal negative impact on the environment.


EVIAN, Danone's premium product, launched a new bottle design, the “WITHOUT LABEL” bottle, recyclable and made from 100% recycled plastic*, and without labels. This launch is an important milestone in the journey of Evian and other Danone products to become a circular brand for natural sustainability by 2025. 

In Indonesia itself, the Danone-Aqua campaign is often seen in the form of CSR activities, one of which is the "1L Aqua for 10L Clean Water" program, where this tagline symbolically aims to make it easier for Aqua's audience and target market to digest the message the brand wants to convey, where every 1 liter sold has provided 10 liters of clean water for 4 sub-districts. 


Danone Aqua's Digital Branding Strategy Captures the Market Through CSR and is known to the public as an inspiring brand, Danone Aqua initiated the 'Like Water' campaign which was held nationally with a website landing page. The content of the 'Like Water' website invites Aqua's audience not to delay doing good deeds. The philosophy behind this national campaign is a "like water" philosophy, which is always flexible, pure and calm wherever you are. These three things are synonymous with goodness 

The digital campaign that Danone-Aqua always carries out has not only succeeded in winning sales in the market, but also strengthens the brand value as a brand that always inspires.

It is time for technology to develop very quickly in human life to become a pillar for and be utilized for the sustainability of nature and improving the quality of human life, rather than worsening natural conditions. Technology implementation must begin to dominate brand branding and digital marketing activities. 


Also read other articles about 3 main focuses in digital branding.

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