How to Increase Brand Awareness Through Instagram | YOKESEN

How to Increase Brand Awareness Through Instagram
meningkatkan brand awareness melalui instagram

Have you ever thought why many people like to call mineral water Aqua? Why do they always call toothpaste Pepsodent and fizzy drinks as Coca Cola. This happens because of the influence of brand awareness of a brand that is already very strong in people's minds.

Brand awareness is the extent to which a brand is recognized by the public and associated with a particular product or product category. As a businessman, you need brand awareness because that is how the company will be able to form a consumer and sales base.  Being able to have strong brand awareness is the key for a company to be able to excel in business competition. This is because consumers tend to choose products or services from brands they already know.

Can brand awareness be increased optimally? Of course, I can. One way is to utilize technology, especially social media, namely by using Instagram. If so far Instagram has been used more often by business people as a marketing and promotional medium, then Instagram should also be able to help increase brand awareness of a product. Instagram is a good choice for increasing brand awareness because currently Instagram has become mandatory consumption for people. 

Many brands have become famous because of Instagram. The following are several ways you can increase brand awareness via Instagram:

  1. Use an Easy to Remember Slogan.
    The use of slogans aims to increase brand awareness and is also a very good way. A slogan that is easy to remember and attractive can be an attraction for consumers to remind them and even become interested in your brand. However, you must also make sure to use a slogan that suits your brand. 

  2. Collaborate With Influencers.
    Collaborating with influencers or celebrities can also be a direct way to make your brand even more famous or what is often called rising to fame. Collaborate with the right influencer and match the image you want to display as a result of the collaboration. Apart from that, you must also make sure to choose the right people so that the target audience can be achieved. 

  3. Using Ads.
    Nowadays it is feasible for electronic media where you can place advertisements aimed at promoting your brand. You can even set the type of advertisement to suit your brand's needs. You can also set your target audience based on age, location and gender. This method can also be said to be more effective because it can help your advertisement be wider and can also reach markets that suit your brand type. 
     
  4. Creating Viral Content.
    Instagram is a social media that focuses on images and videos, so to increase brand awareness on Instagram you can easily be attracted and even share your advertisement. With this, your brand will grow and become better known to the wider community. 

  5. Use Available Tools.
    Instagram has now launched its newest feature specifically for business users. The purpose of this feature is to make it easier for business users to communicate with clients or to see the progress of their Instagram accounts. The features available are direct telephone, SMS or email access. Through this feature, we can see that the more you know about the interaction between followers and accounts, the greater the bond that can be built through your account. 

So have you used Instagram to increase brand awareness?


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