In the pandemic era, many people are setting up new businesses, both online and offline. This is because there are more expenses than income, and the number of layoffs is even increasing. According to 2021 data from the Ministry of Manpower (Kemenaker), almost 48% of workers working in critical, essential and non-essential sectors are threatened with Termination of Employment (PHK) and being sent home.
In building a business, the first thing you need is capital. But as time goes by, digital branding is needed to develop the business. One method of digital branding that is very important is logos.
A logo is an image that has its own meaning. Creating an organization or company logo is often motivated by the vision, mission, or story behind the organization or company.
Here are three reasons why you need to pay attention to the logo before building a brand:
1. Become a differentiator from other competitors.
Every brand definitely uses a logo to run its business. To avoid misunderstandings regarding the same product, a logo is needed as a differentiator between one brand and another brand.
2. Attract Consumer Attention.
It is no longer a secret that a unique logo will attract the attention of consumers. Moreover, brands that have good service. Certainly consumers will continue to remember the logo wherever they are.
3. As Brand Identity.
Of course a logo is a brand identity. Because without a logo, consumers don't know the visual form of the brand. Just as written in the previous paragraph, the logo is formed based on the vision and mission. In this way, consumers will know the vision and mission carried by the brand.
Have you imagined the importance of digital branding using logos?
